You thought you had the best product. A strong offer. A compelling presentation. The deal still died. If that sounds familiar, the problem likely was not your product. Research from…
Read MoreMost B2B purchases are made by a group. The average B2B deal now involves 10+ stakeholders, each bringing different priorities, perspectives and levels of influence. Getting that group to agree…
Read MoreOnly 34% of CEOs and CFOs are aligned with their CMOs about how marketing supports growth according to Gartner. This leads to that many CMOs have problems motivating the marketing…
Read MoreThe objective for most companies is to grow – organically or through acquisitions. To find new markets, new customers and to increase the share-of-wallet by existing customers. The KPIs normally…
Read MoreSeptember 27, 2026, the ”Empowering Consumers for the Green Transition” (ECGT) Directive takes full effect. Non-compliance is highly risky, as regulators can levy maximum penalties reaching up to 4% of a company's annual…
Read MoreNordic companies have a unique competitive advantage through their origin. The Nordic countries consistently rank at the very top of international indices measuring happiness, transparency, quality of life and social progress. Too…
Read MoreFor many decades, we have lived with the myth of the rational human being. We have tried to compete with rational arguments and by developing products and services that are…
Read MoreIn marketing, from product development projects over pricing to digital conversion, we must think customer value. If the customers don’t see a value exceeding their investment, they will simply not…
Read MoreIt has been a turbulent spring, which has affected many marketing budgets. In unsure times, marketing is unfortunately often put on hold. The question is how you make the most…
Read MoreA client of mine recently got a new qualified lead. When he asked how the company had heard about them, the answer was straightforward: they had been asking ChatGPT, and…
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