Positioning is in my opinion the most important marketing and sales strategy. It is the difference between being perceived as unique and just being another option. It can justify a…
Read MorePeter Drucker once said “A company has only two truly fundamental functions: marketing and innovation. Marketing and innovation create results, all other functions are costs.” As a creative version of…
Read MoreLes Binet and Peter Field probably know more than anyone else about what makes marketing effective and profitable. With over 1,000 analyzed marketing cases, it’s hard to dispute their conclusions…
Read MoreWe are living in a more uncertain world than ever. War, tolls and hard-to-predict markets are only a few things that make many companies scrutinize their marketing budgets. Research shows…
Read MoreMany argue that there aren´t any differences between B2C and B2B marketing. If I may be so bold, this statement is used mostly by those who do not work with…
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