Pricing has become an increasingly hot topic now when we are suddenly dealing with inflation and tolls again. Everyone wants and needs to adjust their prices. But do you know…
Read MoreDo you have problems motivating your marketing budget? You are not alone. But there is a simple way for you to secure the right budget for your strategic plans. The…
Read MoreLes Binet and Peter Field probably know more than anyone else about what makes marketing effective and profitable. With over 1,000 analyzed marketing cases, it’s hard to dispute their conclusions…
Read MoreMarketing is simple in one way. The recipe of how to become successful is scientifically proven, over and over (the 10-point checklist is coming in the next post). Still, few…
Read MoreThe main role of marketing is to build mental availability, i.e. to ensure that we are remembered by customers when they are prepared to buy and that they see the…
Read MoreWe are living in a more uncertain world than ever. War, tolls and hard-to-predict markets are only a few things that make many companies scrutinize their marketing budgets. Research shows…
Read MoreWhat brand associations drive sales – i.e. what makes customers pay more and buy more? Maybe your salespeople have a clear idea. Perhaps you have done a classic market survey.…
Read MoreIn the modern buying process, a strong brand is more important than ever. Strong brand is easy to say and we consultants love to use the term – but what…
Read MoreMany argue that there aren´t any differences between B2C and B2B marketing. If I may be so bold, this statement is used mostly by those who do not work with…
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