I was going through a LinkedIn campaign with a client recently and the demographic report was almost empty. Not enough click data to say anything useful. On paper it looked…
Read MoreIn marketing, from product development projects over pricing to digital conversion, we must think customer value. If the customers don’t see a value exceeding their investment, they will simply not…
Read MoreWhen summer closes in, the question always arises: Should we close down our always-on campaigns because customers are going on holiday? The short answer is no – as a general…
Read MoreA while ago we ran a campaign for a Finnish technology company competing for a tender from a huge retail company in Sweden. They were up against three other suppliers.…
Read MoreIt has been a turbulent spring, which has affected many marketing budgets. In unsure times, marketing is unfortunately often put on hold. The question is how you make the most…
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