Swedish companies have a unique competitive advantage through their origin. Unfortunately too few use this strategically, probably in an attempt to appear “global”. But lacking a clear origin risks making…
Read MoreIf you understand how the human brain makes decisions, you can also predict how your customers will act at a given decision point. And how the right communication can influence…
Read MoreMany B2B companies are poor at using creativity and emotional communication as tools for driving sales. In doing so, they miss a huge growth opportunity since creative communication is proven…
Read MoreDo you follow Daniel Kahneman, Robert Cialdini and Rory Sutherland? If so, you've realized how important behavioral science is as a base for communication and marketing. If not, or as…
Read MoreOnly one company can become an agency’s biggest client. But all have the opportunity to become your agency’s best client. Biggest or best means that you will get extra attention,…
Read MoreAs a salesperson and/or presenter, it’s easy to fall into the trap of assuming the customer knows much more about the subject, company our products than they actually do. The…
Read MoreI dare to say that many of the successful companies I have met lack knowledge about why their products are bought – specifically which perceptions about the company, the product,…
Read MoreAre you curious of how your sales and market share will develop during the coming years? There is a very simple recipe to secure growth, and a similar simple analysis…
Read MorePositioning is in my opinion the most important marketing and sales strategy. It is the difference between being perceived as unique and just being another option. It can justify a…
Read MorePeter Drucker once said “A company has only two truly fundamental functions: marketing and innovation. Marketing and innovation create results, all other functions are costs.” As a creative version of…
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