Uncategorized

When we talk about marketing effect, we quickly end up discussing which key metrics to use. The purpose of marketing is to create sustainable, profitable growth — so our metrics…

The sequence in which information is presented can significantly influence how people make decisions. This is called the Ordering Effect — the idea that the position of an item in…

In a previous post, I summarized the main conclusions from the research conducted by Johan Anselmsson and Niklas Bondesson at Lund University on brand parameters that genuinely drive sales. Across…

Extremeness Aversion, also known as the Compromise Effect, describes our tendency to avoid options that feel too extreme — either too cheap or too expensive. In uncertain situations, people often…

Naming a company, product or a technology is a strategically critical process. Still, it often becomes a “creative project” based on an internal competition or using the internal project name.…

Round numbers like 50% are often treated with scepticism. Precise numbers like 48.2% are more believable. That’s the Precision Effect bias – our tendency to trust information that’s detailed and…

Empirical observations on marketing effectiveness proves how brands and companies can grow. They are summarized in five principles for effective B2B marketing by Les Binet and Peter Field. Use these…

Tailored Social Proof is the tendency for individuals to be more influenced by endorsements of people who are perceived to be like them. This could mean people in the same…

According to the 95-5 rule, the market is divided into two parts – companies that are ready to invest now (the 5%) and the remaining 95% who does not have…

The Illusion of Effort is the idea that we tend to value products more when we believe significant effort has gone into creating, acquiring or maintaining them. Whether it’s rating…