Anyone who has ever booked a hotel online has probably encountered the message: “Only one room left at this price.” It is of course possible that this is true, but…
Read MoreDouble Jeopardy is one of the fundamental laws of growth. Very simply this law tells us that it is not possible to sustainably grow by focusing on loyalty alone, especially…
Read MoreA number of psychological experiments have shown that the majority of people follow orders, even if this means problems or harm to others. A classic example is the controversial experiment…
Read MoreFor most industries, trade shows, exhibitions and seminar are important points of contact with customers and potential customers. But they also represent a significant cost in the marketing budget so…
Read MoreWhat you think about a person obviously has a major impact on whether you allow yourself to be influenced or not. But liking also works “the other way around” –…
Read MoreThe purpose of a communication platform is to ensure that communication either achieves the intended effect at the lowest possible cost or achieves maximum effect for a given budget. To…
Read MoreThe drive to do what others do is strong in us humans. This is the background to advertising that uses customer statements and arguments such as “market-leading” or “fastest-growing” in…
Read MoreEngineers are often key decision makers in B2B buying processes. To reach and convince them, we need to communicate the right content in the right channels in order to make…
Read MoreOnce we humans have made a choice or taken a stand for or against something, we are programmed to act consistently with that initial commitment. This both justifies our previous…
Read MoreEven if you don’t plan to participate in The Bachelor or Bachelorette, there are proven rules of how you win hearts and B2B deals. One of the basic rules is…
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