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Clever marketing changes the playing field of competition. Marketing and communication does not reduce manufacturing costs; instead it influences the buyer’s perception of what is being offered. It makes the…

The brief is a very important element in the process of developing effective marketing solutions together with your agency. You use what we call a Strategic brief when the agency…

The communication brief is a very important element in the process of developing effective marketing solutions together with your agency. Not only does the brief provide a focal point for…

One of the best copywriters I have worked with was Roger Peacock. A true British gentleman and a master with words. Each Christmas, Roger entertained us, Pyramidians and customers, with…

Selecting a new agency is a big investment. Not only does the agency’s work cost money, but the true cost also includes how much time you need to spend to…

Only one company can become an agency’s biggest client. But all have the opportunity to become your agency’s best client. Biggest or best means that you will get extra attention,…

Do you have problems motivating your marketing budget? You are not alone. But there is a simple way for you to secure the right budget for your strategic plans. The…