Digital business

We work with a number of larger B2B companies, and one of the most common problems we see has nothing to do with generating leads. It has to do with…

In my last post, I wrote about the risks of optimizing too hard for bottom-funnel activity and how it can quietly hollow out your future pipeline. The natural follow-up question…

Most B2B marketers know the feeling. The data looks great. Search and retargeting are converting. The CFO is happy. So you double down. We did exactly that with one of…

Every year Google holds an event called Google Marketing Live, where they announce what is changing in Google Ads — their advertising platform used by businesses worldwide to reach buyers…

AI usage is now 56% the size of traditional search worldwide according to Graphite. This development has led to that non-click searches are becoming an increasing problem for many brands.…

Digital marketing dominates media investments today, accounting for 60-70% of the global ad spend. And that’s hardly surprising. Digital channels offer many advantages in the form of smart targeting and…

For most industries, trade shows, exhibitions and seminar are important points of contact with customers and potential customers. But they also represent a significant cost in the marketing budget so…

Account Based Marketing, or ABM, is a strategy to win key customers. You know them, and you probably have a dialogue with some of them, The challenge to reach the…

Marketing is simple in one way. The recipe of how to become successful is scientifically proven, over and over (the 10-point checklist is coming in the next post). Still, few…