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Sfinx offers a full range of marketing and communication services for B2B companies.

Briefing the agency

The brief is a very important element in the process of developing effective marketing solutions together with your agency. You use what we call a Strategic brief when the agency is new; or when the assignment involves a new business direction (e.g. a launch of a new product, a launch into a new market segment) and a Tactical brief when the business direction is known.