Hiab is a pioneer in smart and sustainable load handling solutions, with a wide range of equipment from loader cranes to tail lifts.
MULTILIFT is Hiab’s brand for hooklifts and skiploaders, which are important equipment in construction, waste and recycling, and many other industries. The extensive product portfolio includes several families of hooklifts, tailored for different needs.
The MULTILIFT Optima range is optimized for standard hooklift operations and delivers all the speed, durability and safety customers expect from MULTILIFT – in a highly cost-effective package.
Now the new generation of MULTILIFT Optima is being launched under the concept “100% MULTILIFT. 100% confidence.” The launch package, developed by Sfinx, comprises a wide range of communication units, extending from films and brochures to assets for digital campaigns.
“The MULTILIFT Optima range is important for Hiab, so the launch was of course important too. Even if our available time span was somewhat narrow, the launch material was ready for our big dealer kick-off in Barcelona. The cooperation with the team at Sfinx worked very well,” says Harri Rantala, Global Marketing Manager, Demountables and Defence.
For more information, contact Ulf Vanselius at +46 705 163370 or ulf.vanselius@sfinxagency.se
